Job Description

1. Brand Plan Development . • Develop and implement a Brand Plan for the current year and an activity calendar for the Brand in line with the 3 year Strategic Plan. The Brand Plan will highlight in detail, a situational analysis of the relevant market, and key consumer insights from the U & A study incorporating identified growth areas with share targets and volume/ value projections. • The Brand Plan will also dictate the strategy and activity calendars to achieve these targets • The Brand Plan must be developed in close communication with the Insights and the Country Managers and in line with the Annual Operating Plan Process and budget allocation 2. Executing the Brand Plan and activity calendar. • The Brand Plan and activity calendar will contain projected timings with milestones for all projects and activities. (Advertising, Below the Line, NPD launches and Packaging). • Act as project manager of all consumer activities for the Brand. Initiate all projects, setting up project teams with the relevant stakeholders (Insights, Supply, Finance, Country Manager, commercial Manager etc), devising time lines with key milestones and communicating closely with the relevant team members on the progress of the project 3. Brand Positioning . • Develop and evolve the positioning of the Brand in close collaboration with the Global Marketing team, the Insights Team. • Balance functional and emotional benefits of the positioning, as requested by the country manager, with the needs and wants of the local markets. The positioning will be agreed with the local and global team and all elements of the marketing mix will be extrapolated including pricing, packaging, advertising and promotion. 4. Monitoring and Tracking . • Track the progress of the Brand, both through retail audit and through consumer insight tracking, take necessary actions to keep the brand on track. • Communicate closely with the Country Managers keeping them informed always, providing direction for the Brand