مدیر برند

Job Description

• Identify market risks and opportunities to build growth plans in line with business targets and brand goals.
• Strategy development and growth opportunities for the brand are based on a thorough analysis and mapping of the market, current and future consumer needs, the benefits the category can deliver, and the translation of these factors into commercial plans.
• Lead the development and implementation of brand strategy, building long-term and short-term growth strategies to maximize brand equity and presence; and to increase market share, brand awareness, revenue, and profitability.
• Develop strong consumer insights to inform and optimize brand strategy, campaigns, messaging, innovation, marketing strategy, and brand positioning to build equity and brand affinity.
• Lead Innovation in all forms to ensure the brand remains pioneering.
• Form a constant and flawless system of monitoring competitors’ activity and price tracking, along with forming necessary research and reports to drive. insights to help the brand perform in a superior manner as well as defining timely counter activities.