کارشناس برند

Job Description

• Assist MOM, and BOM in the development of a strategic plan for the respective brand(s).
• Lead the execution of communication campaigns and commercial activities, and continuously analyze their contribution to business performance.
• Oversee all procedures necessary to bring new products to the local market.
• Develop, execute, and evaluate brand-related activities to grow volume & share of the market within approved budgets and company policies.
• Brief and guide creative agencies on specific projects to achieve excellence in execution.
• Recommend brand attributes to be reinforced based on the brand’s role in the portfolio.
• Support the definition of high-level brand programs.
• Assist BOM in the development and execution of an operational brand plan.
• Support the development of the brand message.
• Develop brand events.
• Monitor implementation and results of the operational brand plan.
• Analyze market research data to understand brand issues and market opportunities.

Requirements:

• Bachelor's or Master's degree, preferably in Marketing.
• At least 2 to 3 years of experience in brand marketing is desirable.
• Good Excel and PowerPoint skills.
• Consumer engagement and brand strategy development knowledge.
• Good at data analysis.
• Ability to identify gaps vs. benchmark.
• Fluency in English is a must.