Job Description
The advertising account manager is the link between the client and the entire agency team. Along with their team the account manager acts as both the salesperson for the agency and as the client's representative within the agency. The account manager will also lead the agencies ideas presentation, ensuring the ideas remain faithful to the brief and that it is kept within the time frame and budget.
The most important task in account management is to design the brief; a well targeted brief can be the making of a great campaign. While the work varies depending on the agency, account managers are normally responsible for client budgets, for managing the work of account executives and performing a range of related administrative functions.
Responsibilities:
1- Creating a portfolio of client accounts and monitoring the ongoing activities related to them.
2- Managing, reviewing progress and delivering the client's advertisement projects.
3- Conducting meetings with the clients as well as informing them about the current work status of their projects.
4- Establishing relationships with new clients and maintaining and nurturing business relationships with existing clients.
5- Monitoring work performance of colleagues and setting sales targets.
6- Manage client relationships.
7- Identify and develop a strong understanding of clients' core business objectives and challenges.
8- Write creative briefs and brief Creative teams.
9- Write and distribute meeting notes/ reports as needed.
10- Collaborate with vendors to write and submit Production Estimates for client approval.
11- Manage multiple projects across all media including Print, Television, Radio, Online and Social Media.
12- Lead and manage team through strategic development sessions.
13- Work with Media Partners to ensure all materials are delivered to media destinations correctly and on time.
14- Direct vendors/partners across all tactics: print, television and radio production, online development.