Job Description

Main responsibilities: 1- Strategy planning: Preparing the advertising strategy aligned with the client strategies. 2- Consumer U&A, expectations: Track regularly consumer U&A and expectations and define the opportunities that could add value to marketing mixes of the clients he/she manages. 3- Competition monitoring: Track regularly competitors activities in : - ATL and BTL - Launches re-launches Systematically generate key learning from the competitors' success and failures in order to fine-tune/adapt the campaigns. 4- Coordination with all functions: Work in close contact with all departments for projects related to his/her clients.