Main responsibilities:
1- Strategy planning:
Preparing the advertising strategy aligned with the client strategies.
2- Consumer U&A, expectations:
Track regularly consumer U&A and expectations and define the opportunities that could add value to marketing mixes of the clients he/she manages.
3- Competition monitoring:
Track regularly competitors activities in :
- ATL and BTL
- Launches re-launches
Systematically generate key learning from the competitors' success and failures in order to fine-tune/adapt the campaigns.
4- Coordination with all functions:
Work in close contact with all departments for projects related to his/her clients.
Requirements
- Background in marketing and advertising preferably with related education
- High command of written and spoken English
- Good computer skills
- High-level of communication skills
- Showing flexibility under different work conditions
- Energetic, efficient and very presentable
