Define and implement the commercial marketing strategy mix for each product and sales channel (including listings, POS, pricing, advertising, and shelf placement) as well as prepare communication materials.
Create and implement trade marketing and merchandising activities in line with company marketing strategies and sales approach.
Prepare market reports, and follow the competition as far as product launches, pricing, and trade promotions.
Define and help maintain the core range distribution and merchandising guidelines by channel.
Develop and execute the trade marketing plan in line with sales and marketing objectives and manage the trade marketing budget.
Improve the brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the annual marketing priorities
Lead and implement channel-specific marketing strategies and plans for assigned retailers.
Conceptualize and execute trade promotions and roll out impactful in-store campaigns in collaboration with marketing and sales teams.
Lead activation programs with partners/agencies to improve brand visibility.
Requirements
Advanced computer skills (Excel, PowerPoint, Word, and Outlook).
Excellent communication skills.
Good influencing power and the ability to work in a cross-functional matrix.
Knowledge of trade marketing and merchandising concepts and best practices.
Understanding of consumer and shopper insights.
Dynamic and proactive person, with a can-do attitude.