سرپرست بازاریابی تجاری

Job Description

• Define and implement the commercial marketing strategy mix for each product and sales channel (including listings, POS, pricing, advertising, and shelf placement) as well as prepare communication materials.
• Create and implement trade marketing and merchandising activities in line with company marketing strategies and sales approach.
• Manage and report accurately in-store execution KPIs (planograms, shelf share, POS visibility).
• Prepare market reports, and follow the competition as far as product launches, pricing, and trade promotions.
• Define and help maintain the core range distribution and merchandising guidelines by channel.
• Develop and execute the trade marketing plan in line with sales and marketing objectives and manage the trade marketing budget.
• Improve the brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the annual marketing priorities
• Lead and implement channel-specific marketing strategies and plans for assigned retailers.
• Conceptualize and execute trade promotions and roll out impactful in-store campaigns in collaboration with marketing and sales teams.
• Lead activation programs with partners/agencies to improve brand visibility.