Trade Marketing Supervisor

Job Description

● Define and implement the commercial marketing strategy mix for each product and sales channel (including listings, POS, pricing, advertising, and shelf placement) as well as prepare communication materials. ● Create and implement trade marketing and merchandising activities in line with company marketing strategies and sales approach. ● Manage and reports accurately in-store execution KPIs (planograms, shelf share, POS visibility). ● Prepare market reports, and follow the competition as far as product launches, pricing, and trade promotions. ● Define and help maintain the core range distribution and merchandising guidelines by channel. ● Develop and execute the trade marketing plan in line with sales and marketing objectives and manage the trade marketing budget. ● Improve the brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the annual marketing priorities ● Lead and implement channel-specific marketing strategies and plans for assigned retailers. ● Conceptualize and execute trade promotions and roll out impactful in-store campaigns in collaboration with marketing and sales teams. ● Lead activation programs with partners/agencies to improve brand visibility.