Trade Marketing Manager

Job Description

● Planning and implementation of commercial marketing programs in the organization's sales channels. ● Monitoring and determining the type of arrangement of products in stores based on the planogram (product placement) for different product groups of the organization. ● Monitoring the implementation of the advertising contract provisions of the parties and following up on corrective measures. ● Monitoring how advertising tools are used in stores and ensuring that the quality of implementation is maintained during the duration of the contract. ● Monitoring the inventory of products on the store shelf. ● Improving the quality of introducing products to consumers and distributing samples in stores. ● Analyzing the completed forms of asking for feedback from product buyers in order to improve the process. ● Analyzing reports related to shelf share, lack of stock, and product presence on the shelf periodically. ● Analyzing information about the market situation and competitors using available data. ● Maintaining and improving the shelf share of the company's products. ● Periodic monitoring and visit of branding and trade marketing tools in stores (such as shelf frame, headline, stickers, and other related items). ● Planning and implementation of business training programs.