Social Media Manager

Job Description

Aryam International College is is looking for a hands-on marketing manager to lead our social media, content, paid advertising, and growth initiatives. You’ll create content in Persian and English, present videos on camera, and work directly with partners to showcase their products and services. You’ll also help grow our market for international exams and educational services and measure how campaigns contribute to enrolments and revenue.

Key Responsibilities

• Develop and execute a growth marketing strategy for international exams and educational services. Help expand direct-to-consumer (B2C) sales channels and business partnerships (B2B).
• Manage all of the college’s social media accounts and maintain a content calendar across active channels.
• Create original content in Persian and English, including captions, scripts, interviews, and product explainers. Present educational and promotional videos on camera and coordinate filming, editing, and publishing.
• Plan, launch, and optimise digital campaigns for product launches, course promotions, events, and student recruitment. Manage the marketing budget and test audiences, messaging, and ad creative.
• Analyse qualified enquiries, conversion rates, customer acquisition costs, and revenue. Report results and recommendations to management and work with the sales and operations teams to improve conversion from enquiry to enrolment.
• Use AI and automation tools to improve marketing workflows, including content production and campaign reporting.

Essential Requirements

• At least four years of relevant experience in social media or digital marketing, including hands-on experience in growth marketing, content creation, and paid campaign management.
• Advanced spoken and written English, with the ability to write and edit content, present on camera, and communicate professionally with partners in English.
• Strong Persian copywriting and the ability to explain products and services clearly and naturally on camera.
• Ability to turn a partner brief into a script, video, or campaign and manage production through publication.
• Experience managing marketing budgets, improving conversion rates, and reducing customer acquisition costs.
• Practical experience with AI and automation tools such as ChatGPT, Claude, Gemini, Make, and n8n.

How to Apply

Submit your CV through IranTalent. Include a link to a video you presented and an example of a paid campaign you personally managed. Briefly describe the campaign’s objective, what you were responsible for, and the measurable results.