● Develop optimization strategies that increase the company's search engine results rankings.
● Research SEO keywords to use throughout the company's website and marketing materials.
● Set measurable goals that demonstrate improvement in marketing efforts.
● Monitor daily performance metrics to understand SEO strategy performance.
● Efficiently communicate with other marketing professionals to align goals.
● Collaborate with others within the marketing department to manage SEO strategy.
● Write compelling and high-quality website content, including blog posts and page descriptions.
● Update content and website links for maximum optimization and search engine rankings.
● Generate visual content.
Requirements
● Two to three years of experience in successfully developing and executing SEO campaigns.
● Understanding of search engine algorithms and ranking methods.
● Experience with SEO industry programs, such as Google Analytics or Adobe Analytics.
● Knowledge of keyword research and data mining tools.
● Able to complete competitive analysis of other companies within the industry.
● Excellent written and verbal communication skills (email, phone, etc.).
● Comfortable analyzing high volumes of data on a daily basis.
● Familiarity with WordPress or other content management systems.
● Experience with other aspects of marketing, such as customer growth and promotion, is a plus.
● Familiarity with social networks.
● Fluent in Photoshop and WordPress.