Shopper Marketing Manager

Job Description

The shopper marketing manager will develop and execute shopper marketing strategies that drive brand awareness, increase sales, and enhance customer engagement. This role requires a deep understanding of consumer behaviour and market trends to create impactful marketing campaigns.

Key Responsibilities:

Strategy Development:

• Create and implement shopper marketing strategies aligned with overall business objectives.

Budgeting:

• Allocate brand activity budgets and new launches by channel every year and track them monthly.

Planning In-Store/Copack/Lottery:

• Plan and execute all activities to drive and boost sales based on channel and sales trends and company strategy.

Campaign Management:

• Design, execute, and monitor promotional campaigns across various channels (in-store, online, social media).

Market Analysis:

• Conduct market research to identify consumer insights and trends to inform marketing strategies.

Collaboration:

• Work closely with sales, product development, and merchandising teams to ensure cohesive marketing efforts.

Performance Tracking:

• Analyse campaign performance metrics and provide insights for continuous improvement.

Budget Management:

• Manage and allocate the marketing budget effectively to maximize ROI.

Vendor Relations:

• Build and maintain relationships with external partners and vendors to enhance marketing initiatives.

Project Management:

• Ability to manage multiple projects simultaneously, ensuring timely completion and coordination among teams.

Creativity:

• Innovative thinking to design engaging shopper experiences and promotional campaigns.

Leadership:

• Guiding and developing team members’ skills and careers through coaching and feedback.

Decision-Making:

• Making informed, strategic decisions quickly to adapt to changing market conditions.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• At least 3 years of experience in shopper marketing, brand management, or related roles.
• Strong analytical skills and experience with data-driven decision-making.
• Excellent communication and interpersonal skills.
• Proficiency in digital marketing tools and platforms.
• Fluent or advanced in English.