• Enough experience in successfully developing and executing SEO campaigns.
• Understanding of search engine algorithms and ranking methods
• Experience with SEO industry programs, such as Google Analytics or search console
• Knowledge of keyword research and data mining tools
• Able to complete competitive analysis of other companies within the industry
• Comfortable analyzing high volumes of data on a daily basis
• Familiarity with WordPress or other content management systems
• Experience with other aspects of marketing, such as customer growth and promotion, is a plus
Requirements
• Develop optimization strategies that increase the company's search engine results rankings
• Research SEO keywords to use throughout the company's website and marketing materials
• Set measurable goals that demonstrate improvement in marketing efforts
• Monitor daily performance metrics to understand SEO strategy performance
• Efficiently communicate with other marketing professionals to align goals
• Collaborate with others within the marketing department to manage SEO strategy
• Educate other members of the marketing team for making progress in SEO
• Develop and integrate content marketing strategies