• Perform ongoing keyword discovery, expansion and optimization.
• Optimize copy and landing pages for search engine marketing.
• Optimize on-page elements such as title tag, meta description, URL, headings, images,
internal link and more.
• Develop and implement link building strategy.
• Work collaboratively with the content team to drive SEO in content creation and content
planning.
• Recommend solutions to website architecture, content, link buildings and other factors to
improve SEO positions for target keywords.
• Liaise with media team to plan and conduct SEM and PPC campaigns.
• Monitor industry trends and incorporate established and emerging best practices in SEO
into your work.
• Maximize efficiency by using tools such as Google Analytics, Google Search Console, Google Trends, Moz, and more.
Requirements
• Proven SEO experience.
• Proven SEM experience managing PPC campaigns.
• Solid understanding of performance marketing, conversion, and online customer
acquisition.
• In-depth experience with relevant tools (e.g. Google Analytics, key word planners, Moz,etc. ).
• Experience with bid management tools.
• knowledge of HTML, CSS, and JavaScript development and constraints.
• Knowledge of ranking factors and search engine algorithms.
• Good writing skill.
• Up-to-date with the latest trends and best practices in SEO and SEM