Job Description

• Perform ongoing keyword discovery, expansion and optimization. • Optimize copy and landing pages for search engine marketing. • Optimize on-page elements such as title tag, meta description, URL, headings, images, internal link and more. • Develop and implement link building strategy. • Work collaboratively with the content team to drive SEO in content creation and content planning. • Recommend solutions to website architecture, content, link buildings and other factors to improve SEO positions for target keywords. • Liaise with media team to plan and conduct SEM and PPC campaigns. • Monitor industry trends and incorporate established and emerging best practices in SEO into your work. • Maximize efficiency by using tools such as Google Analytics, Google Search Console, Google Trends, Moz, and more.

Requirements

• Proven SEO experience. • Proven SEM experience managing PPC campaigns. • Solid understanding of performance marketing, conversion, and online customer acquisition. • In-depth experience with relevant tools (e.g. Google Analytics, key word planners, Moz,etc. ). • Experience with bid management tools. • knowledge of HTML, CSS, and JavaScript development and constraints. • Knowledge of ranking factors and search engine algorithms. • Good writing skill. • Up-to-date with the latest trends and best practices in SEO and SEM

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