Senior Performance Marketing Specialist

Job Description

• Develop and execute comprehensive performance marketing strategies to drive growth and achieve business objectives.
• Optimize paid advertising campaigns to maximize ROI.
• Adjust targeting, bidding, and creative strategies based on data insights.
• Analyze performance and user behavior to provide actionable insights.
• Generate detailed performance reports with optimization recommendations.
• Conduct A/B testing and experiments to improve conversion rates.
• Optimize landing pages, ad copy, and creatives for better engagement.
• Work with product, design, and content teams for cohesive marketing efforts.
• Stay updated on trends and best practices in performance marketing.
• Conduct market research to identify new opportunities.

Benefits:

• Competitive salary and benefits.
• Dynamic and innovative work environment.
• Professional development and career advancement opportunities.

Education and Experience:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years in senior performance marketing, preferably in a marketplace or e-commerce.
• Proven track record with large-scale campaigns
• Proficiency in digital marketing tools and platforms (e.g., GA4, GTM, Looker Studio).
• Strong analytical skills and experience with data analysis and reporting tools.
• Extensive experience with Google Ads.
• Excellent communication and interpersonal skills.
• Strong project management and organizational abilities.