Senior Marketing Specialist

Job Description

Senior Marketing Expert – International Freight Forwarding & Logistics

GRK (Giti Resan Kala), one of the oldest and most reputable companies in the country's international transportation and freight forwarding industry, is seeking a highly motivated and experienced professional to join its Sales and Marketing team as a Senior Marketing Expert.

Key Responsibilities

· Continuously identify, prospect, and acquire new customers and emerging business opportunities.
· Build, develop, and maintain strong, long‑term relationships with existing clients and business partners.
· Prepare and deliver professional, persuasive, and impactful presentations and commercial proposals to clients.
· Accurately maintain records of sales activities, customer interactions, and business development initiatives.
· Negotiate contracts and manage commercial agreements with the aim of maximizing profitability and creating long‑term business value.

Key Competencies Required

Sales & Business Development Capabilities

· Proven and verifiable experience in B2B, B2C, and C2B sales and marketing environments relevant to the position.
· Exceptional ability in customer acquisition through telesales, consultative selling, persuasive communication, and negotiation techniques.
· Excellent verbal communication and presentation skills.
· Professional demeanor, appearance, and business etiquette.
· Outstanding interpersonal and public relations skills.
· Strong follow‑up and relationship management capabilities.
· Excellent crisis management and problem‑solving abilities.
· High level of discipline, accuracy, accountability, and responsibility.

Advanced Proficiency in:

· Lead Generation
· Prospecting
· Cold Calling to Warm Calling
· Account Acquisition
· Account Management
· Customer Retention
· Key Account Management (KAM)
· Sales Funnel Management
· CRM Management

International Trade & Logistics Knowledge

· Thorough understanding of export and import regulations in origin and destination countries, customs tariff classifications (HS Codes), import/export restrictions, and warehousing operations.
· Comprehensive knowledge of:
· Air Freight
· Road Freight
· Rail Freight
· International Transit Operations
· Thorough understanding and practical application of Incoterms®️.
· Strong Research & Development (R&D) capabilities to identify new markets, emerging transportation routes, customer requirements, and competitive opportunities.
· Ability to analyze customer needs, operational constraints, and market challenges.
· Sound knowledge of international customs regulations and logistics terminology, particularly those related to China's trade and customs environment.
· Familiarity with commercial permits, regulatory standards, and trade restrictions.

Qualifications & Requirements

· Minimum eight (8) years of successful and verifiable experience in Sales and Marketing within the International Transportation, Freight Forwarding, or Logistics industry.
· Bachelor's or Master's degree in one of the following fields:
· Business Administration
· International Trade
· Commerce
· Communication Sciences
· Industrial Management / Engineering
· MBA or related disciplines
· Excellent command of English (written and spoken).
· Good command of Chinese (written and spoken).
· Practical experience and sound knowledge of transportation and freight forwarding operations are mandatory.
· Possessing a comprehensive database/network of potential customers is considered a strong advantage.
· Holding internationally recognized academic or professional certifications in logistics, freight forwarding, or international trade will be considered an asset.
· Proven employment history with reputable national or international brands in the industry.