Senior Campaign Specialist | Q-Commerce

Job Description

Key Responsibilities:
• Plan, coordinate, and execute integrated marketing and commercial campaigns in alignment with business objectives and promotional calendars.
• Ensure campaigns are delivered on time, within scope, and aligned with defined KPIs and performance targets.
• Manage campaign execution across multiple digital channels, including CRM, email, social media, onsite placements, display advertising, and performance marketing.
• Monitor campaign performance, analyze key metrics, and provide actionable insights to improve campaign effectiveness and ROI.
• Prepare regular reports and post-campaign analyses, highlighting performance, learnings, and optimization opportunities.
• Collaborate closely with Commercial, CRM, Creative, Content, Product, and Marketing teams to ensure seamless campaign execution and consistent customer experience.
• Conduct market, customer, and competitor analysis to identify trends, seasonal opportunities, and campaign improvements.
• Coordinate campaign timelines and manage multiple projects simultaneously while ensuring alignment across stakeholders.
• Work with advertising platforms and media partners (e.g., Yektanet, Tapsell, SabaVision) and support campaign setup and optimization.
• Stay up to date with digital marketing trends, consumer behavior, and emerging technologies to continuously improve campaign performance.
Qualifications:
• Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field.
• 3+ years of experience in Campaign Management, Digital Marketing, Trade Marketing, or a related field.
• Strong understanding of digital marketing channels, including CRM, Email Marketing, Social Media, Display Advertising, SEO, PPC, and Performance Marketing.
• Solid knowledge of Market Research, Market Segmentation, Customer Persona, Marketing Mix (4Ps), Marketing Funnel, and Customer Journey.
• Experience working with marketing automation platforms and campaign management tools.
• Hands-on experience with web analytics tools (e.g., Google Analytics) and the ability to translate data into actionable insights.
• Familiarity with advertising platforms such as Yektanet, Tapsell, and SabaVision; basic knowledge of Google Ads is a plus.
• Strong analytical, project management, and stakeholder management skills.
• Excellent communication, organization, and time management skills.
• Ability to manage multiple campaigns in a fast-paced, cross-functional environment.