• Determine annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results
• Establish sales objectives by forecasting and developing annual sales quotas; projecting expected sales volume and profit for existing and new products
• Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies
• Manage, develop, coach, control and motivate the sales force to develop their skill to ensure that a high professional standard is achieved and monthly sales targets are met
• Ensure targets are delivered through people management, performance review, reward and individual recognition
• Assess the strengths and weaknesses of the sales team and manage the sales program accordingly
• Provide support for sales associates as they generate leads and close new deals
• Develop and implement new sales initiatives, strategies and programs to capture key demographics
• Continually develop knowledge of the business climate, applications and competition
• Prepare sales reports
Requirements
• Leadership Skills:
To motivate employees, working with them to set and meet sales goals. To resolve conflicts and may be in charge of hiring new staff.
• Analytical Skills:
To take the sales numbers and analyze them to find weaknesses in the system, cost-saving opportunities and redundancies. Good analytical skills to set proper goals.
• Customer Service:
To speak with dissatisfied customers, or entertain high profile clients. Customer service skills is necessary.
• Communication Skills:
A big part of sales and leadership is communication. A good listener and speaker, to help customers and employees understand direction and recommendations.