Job Description
• Identify, develop and evaluate marketing strategy
• Formulate and direct marketing activities or policies to promote products or services, working with advertising or promotion managers.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
• Guides marketing team to develop growth strategies
• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
• Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
• Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks, or developing distribution strategies.
• Initiate market research studies.
• Conduct economic or commercial surveys to identify potential markets for products or services.
