Job Description
Main objective:
The applicant will be responsible for the marketing of the entire specified marketing region. This position is a role that encompasses the full marketing mix to generate revenue by increasing sales, using market research, pricing, and product marketing and marketing communications.
Responsibilities:
● Implement marketing policies and strategies.
● Ensure marketing code of practice, launch campaign, and advertising guidelines as well as corporate identity rules and policies are communicated, respected, and monitored.
● Determine and analyze market size and market share.
● Analyze competitors and compare them to our company (product, price, place, promotions to agent as well as packaging).
● Determine and analyze the customer needs through market research.
● Manage, monitor and control region marketing team’s activities as well as train them.
● Identify potential markets and customers and plan to acquire and attract them.
● Search and refresh the latest market trends, carry out market competitor and customer surveys to monitor performance and evaluate budgeted campaigns and recommend changes to the market and business development strategies based on analysis and feedback.
