- Develops products by identifying potential products
- Conducting market research
- Generating product requirements
- Determining specifications, production timetables, pricing, and time-integrated plans for product introduction
- Developing marketing strategies
Requirements
- Determines customers' needs and desires by specifying the research needed to obtain market information.
- Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes.
- Provides source data for product line communications by defining product marketing communication objectives.
- Obtains product market share by working with sales director to develop product sales strategies.
- Assesses product market data by calling on customers with field salespeople and evaluating sales call results.
- Brings new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with engineering and manufacturing.
- Introduces and markets new products by developing time-integrated plans with sales, advertising, and production.
- Completes operational requirements by scheduling and assigning employees; following up on work results.
- Maintains product management staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.
- Contributes to team effort by accomplishing related results as needed.