Job Description
• Develop and implement category management strategies aligned with business objectives.
• Analyze market trends, competitors, and consumer behavior to identify growth opportunities.
• Manage and optimize the product portfolio, including new product launches, improvement of existing products, and discontinuation of underperforming products.
• Define pricing, promotional strategies, and product positioning within the assigned category.
• Work closely with Marketing, Sales, Supply Chain, and Research & Development (R&D) teams.
• Forecast sales, analyze category performance, and provide periodic reports to management.
• Manage supplier relationships and optimize the supply chain for the assigned product category.
• Monitor product availability, inventory levels, product assortment, and merchandising across sales channels.
• Identify customer needs and translate them into actionable initiatives to increase market share and category profitability.
