Product Category Manager

Posted 6 months ago

Job

Company

Salary

Applicant Insights

Job Description

Annual planning for product category development.
Develop and execute product category strategies and roadmaps, aligned with company goals and market trends.
Conduct market research to identify customer needs, preferences, and competitive landscape.
Collaborate with R&D, engineering, and supply-chain teams to develop innovative and high-quality products.
Define product specifications, features, and pricing based on market analysis and customer requirements.
Manage the entire product lifecycle, from ideation to launch and post-launch performance monitoring.
Work closely with marketing agencies and sales team to develop effective product positioning, messaging, and go-to-market strategies.
Monitor product performance, sales data, and customer feedback to identify areas for improvement and implement necessary product enhancements.
Prepare annual category marketing plan and executive action plan align with company's goals.
Provide product training and support to internal teams, including sales, customer service, and technical support.

Requirements

At least 3 years of relevant experience in product management or a related field.
Bachelor's or Master's degree in Marketing, or an MBA graduate.
Strong project management skills, with the ability to prioritize and multitask effectively.
Analytical mindset with a metrics-driven approach to marketing.
Excellent communication skills, both written and verbal.
Ability to influence and collaborate in a cross-functional matrix environment.
Understanding consumer insights and market trends.
Proactive and dynamic individual with a can-do attitude.
Fluent in English.
Interested in car related products.

Note: We are an equal opportunity employer and welcome applications from candidates of all genders.

Employment Type