Marketing Manager

Job Description

-Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives -Obtains market share by developing marketing plans and programs for each product; directing promotional support -Maintains relations with customers by organizing and developing specific customer- relations programs; determining company presence at conventions, annual meetings, trade associations, and seminars -Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data -Influences present and future products by determining and evaluating current and future market trends -Develops new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources -Maintains research database by identifying and assembling marketing information -Provides marketing information by answering questions and requests -Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions -Completes marketing department operational requirements by scheduling and assigning employees; following up on work results -Maintains marketing staff by recruiting, selecting, orienting, and training employees -Maintains marketing staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results -Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities -Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies -Contributes to team effort by accomplishing related results as needed