Job Description
Mastery of marketing concepts
Mastery of branding concepts
Getting to know the technical concepts of products (advantage)
Complete familiarity with all types of digital advertising methods and sufficient experience in the field of digital marketing and related tools such as Google Ads, Meta Ads Manager, Email & SMS Automation
Familiarity with web and social network analysis tools and other monitoring tools such as Google Analytics 4, Tag Manager, Power BI, Microsoft Clarity, Hotjar
Familiarity with domestic and foreign internet advertising platforms
Experts in the field of SEO (technical SEO, On-page, Off-page) and tools such as Google Search Console, Ahrefs, SEMrush, Screaming Frog
Ability to conduct retargeting campaigns and native ads
Familiarity with offline marketing techniques and printing processes
Monitor critical KPIs such as LTV, CPI, CAC and Payback Period to ensure positive ROI
Experience in Performance Marketing and Brand Marketing
Familiarity with Marketing Funnel and customer journey analysis
negotiation
Effective communication
problem solving
Systems thinking
emotional intelligence
teamwork
creativity
Leadership and management
Multitasking at the same time
Communication and interpersonal skills
E-commerce data analysis, MBA, marketing, business management
7 years (at least 5 years of similar management experience)