Marketing Expert


Posted 7 months ago

Job Description

  • Conduct market research to identify customer trends, competitor offerings, and demographic data.
  • Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers.
  • Investigate the performance of a company’s marketing campaigns and strategies by evaluating key performance metrics.
  • Establish and maintain relationships with new and existing clients through networking and prospecting.
  • Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization, and content development.
  • Brainstorm and develop ideas for creative marketing campaigns
  • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)
  • Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
  • Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV, etc.)
  • Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies and reports
  • Undertake individual tasks of a marketing plan as assigned
  • Research competitors’ pricing and products
  • Determine what content will reach customers
  • Develop projects to create content
  • Publish digital marketing content online
  • Implement SMS marketing campaigns
  • Measure digital traffic
  • Monitor and manage social media and
  • Optimise paid advertising campaigns


  • Strong understanding of digital marketing channels, including PPC, social media, SMS marketing, and display advertising.
  • Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics).
  • Thorough understanding of marketing elements (including traditional and digital marketing such as Social media etc.) and market research methods.
  • Good communication and interpersonal skills.
  • Critical thinking and problem-solving skills.
  • Ability to work under pressure and motivation to succeed in a competitive environment.
  • Ability to work with teams and collaborate.
  • Excellent leadership and managerial skills.
  • Time management and multitasking skills with the ability to prioritize tasks.

Employment Type

  • Full Time


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