Consumer Market Insight Manager

Job Description

The mission of this position at Zarrin Roya is to plan and monitor the execution of research projects and data collection to analyze data and understand the market, customers, and competitors.

The key tasks and responsibilities of this position are as follows:

• Developing and presenting a periodical program for qualitative and quantitative research related to marketing needs and budgeting for their execution
• Identifying and building optimal and sustainable relationships with all domestic and foreign research agencies to create sustainable added value
• Providing information needs from the market and consumers through communication with related units such as sales, research and development, and other cases
• Gathering information from other units and extracting new insights for development and improvement
• Supervising the design and execution of market research projects, customers, and competitors to improve marketing and brand strategy
• Supervising the design and execution of product life cycle research and providing solutions to improve or suggest alternative products
• Supervising the integration of research and analysis results to present them for the organization's macro decisions
• Participating in monitoring and studying advertising campaigns and marketing activities of competitors
• Studying customer and market needs to identify and provide suggestions for new products, including packaging changes, price policy changes, and related issues
• Training related teams in the marketing unit with new research methods
• Preparing and compiling executive management reports to manage market opportunities, threats, and potentials
• Providing advice to managers on market trends, growth opportunities, white spaces, brand performance, and competitive performance