Market Research Analyst

Job Description

• Establish the overall project (retail audit) structure, including objectives, schedule, and budget.
• Design store visit documents and checklists to collect quantitative and qualitative data.
• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
• Select appropriate tools for data collection.
• Determine accurate KPIs to evaluate operational team performance and data quality.
• Design quality control mechanisms to validate data.

Requirements:

• At least 2 to 3 years of experience in market research or data analysis.
• Proficiency in data analysis methods and adeptness in using Excel, SPSS, Power BI, and other data processing, analysis, and reporting tools.
• Strong logical thinking ability, sensitivity to numbers, and attention to detail.
• Excellent communication, expression, and reporting skills.
• Good command of spoken and written English.
• Interest in the FMCG industry.

NOTE: Short-term work missions to other provinces are part of the working conditions.