Head of Marketing

Job Description

We are looking for a Head of Marketing who’ll lead all our marketing activities from social media and digital campaigns to advertising and creative projects. Head of Marketing responsibilities includes developing plans to help establish our brand, allocating resources to different projects, and setting short-term and long-term department goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d like to meet you. Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness. Responsibilities: ● Craft strategies for all marketing teams, including digital, advertising, communications, and creative. ● Prepare and manage monthly, quarterly, and annual budgets for the Marketing department. ● Set, monitor, and report on team goals. ● Design branding, positioning, and pricing strategies. ● Ensure our brand message is strong and consistent across all channels and marketing efforts. ● Analyze consumer behavior and determine customer personas. ● Identify opportunities to reach new market segments and expand market share. ● Monitor competition (acquisitions, pricing changes, and new products and features). ● Coordinate sales and marketing efforts to boost brand awareness. ● Participate in the quarterly and annual planning of company objectives.