● Planning and managing the company's website and social networks.
● Measuring and reporting the performance of the campaigns and the status of the determined KPIs.
● Investigating the level of success and sustainability in conveying the main brand messages through online channels.
● Developing digital marketing strategies and planning based on them.
● Creating growth and development plans for digital marketing team members.
● Examining the user experience of customers in online channels related to the organization and improving their performance.
● Optimizing conversion rates or CRO.
● Communicating with different teams within the organization.
Requirements
● In-depth knowledge of social media platforms and trends.
● Familiarity with marketing and web analysis tools such as Google AdWords, Google Analytics, Taboola, and similar internet advertising platforms.
● Knowledge of setting up and running email marketing tools such as Hub Spot, Sendinblue, Omni Send, Mail Chimp, and Mail Jet.
● Familiarity with pay-per-click advertising.
● Familiarity with marketing campaign strategy and implementation.
● Knowledge of user experience and optimization of customer experience funnels and landing pages.
● Excellent time management and ability to prioritize tasks.
● Strong analytical skills with a genuine interest in learning project management skills.
● Leadership and delegation skills.
● Strong verbal and written communication.
● Attention to detail.
● Ability to work independently.
● Ability to write and present detailed opinions and reports.
● Ability to work with different departments to achieve a common goal.
● Ability to launch and manage successful social media campaigns.
● Ability to create long-term digital marketing strategies.
● Ability to set up and run web and email analytics tools.
● Ability to work with team members to execute a campaign with clear objectives.