E-CRM Senior Specialist (Ad Service )

Job Description

About the Role

We are seeking a results-driven eCRM Senior Specialist to join our AdService team at Digikala. In this role, you will own the end-to-end management of seller lifecycle campaigns across email, push notifications, SMS, and in-app channels. You will design and optimize personalized, data-driven communication strategies that enhance customer engagement, retention, and monetization—playing a key role in our Product-Led Growth (PLG) strategy.

This position is ideal for someone who thrives at the intersection of data, marketing technology, and seller experience, and wants to make a direct impact on how millions of users interact with Digikala’s ecosystem.

Responsibilities

• Design and execute multi-channel lifecycle campaigns (email, push, SMS, in-app) to maximize engagement and conversion.
• Segment customers using behavioral, transactional, and demographic data to deliver personalized experiences.
• Partner with Product, Analytics, and FP&A teams to ensure campaigns support strategic growth and revenue goals.
• Build, monitor, and optimize automated seller journeys to improve retention and CLV (Customer Lifetime Value).
• Conduct A/B testing and performance analysis to continuously improve campaign effectiveness.
• Manage campaign operations, ensuring deliverability, compliance, and best practices.
• Stay current with eCRM tools, marketing automation trends, and data privacy regulations.
• Act as a subject-matter expert to evangelize seller-centric communication within the business.
Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s preferred).
• 2–4 years of experience in eCRM, lifecycle marketing, or marketing automation (ideally in tech, e-commerce, or AdTech).
• Hands-on experience with eCRM platforms (inTrack, Webengage, Insider).
• Strong analytical mindset with the ability to translate data into insights and campaign improvements.
• Proficiency in Excel/Google Sheets and familiarity with SQL, Looker Studio and BI tools is a strong plus.
• Experience running A/B and multivariate testing for seller engagement.
• A proactive, detail-oriented problem solver with a passion for seller engagement and retention.
What We Offer

• A chance to shape seller communication at one of the region’s largest e-commerce platforms.
• Collaboration with a high-performing team at the crossroads of product, data, and growth.
• Opportunity to work with cutting-edge marketing automation tools and AdTech solutions.
• Clear paths for career growth within Digikala’s fast-moving ecosystem.