A digital marketing superviosr oversees the digital marketing strategy for an organization. Here's a detailed job description for a digital marketing superviosr :
Key Responsibilities:
Strategy Development: Design, implement, and manage the digital marketing strategy, encompassing social media, SEO, SEM, email marketing, and website management.
Campaign Management: Plan and execute all digital marketing campaigns, including paid search, display, and retargeting campaigns.
Content Oversight: Coordinate content strategy and initiatives across digital platforms, ensuring alignment with SEO strategies and brand voice.
Data Analysis: Analyze digital marketing data to identify trends, measure performance, and evaluate against goals (ROI and KPIs). Utilize analytics tools to generate reports and provide insights.
Team Leadership: Manage the digital marketing team, set objectives, and review performance to ensure a high level of competence.
Budget Management: Allocate the digital marketing budget and monitor expenditures to ensure optimal spend.
Technology Management: Stay updated with emerging digital tools and platforms, recommend improvements for the existing tech stack.
Collaboration: Work closely with sales, product, and marketing teams to ensure cohesive brand messaging and optimized customer journey.
Requirements
Bachelor’s degree in Marketing, Digital Technologies, or relevant fields.
Proven experience as a Digital Marketing Manager or similar roles.
Excellent understanding of digital marketing concepts and best practices.
Experience with B2C social media, Google Adwords, Email Campaigns, and SEO/SEM.
Advanced knowledge of web analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
Skills and experience in creative content writing.