Digital Marketing Supervisor

Job Description

• Responsible for the development and implementation of a comprehensive digital marketing plan and communications strategy.
• work with the marketing team, supporting teams (such as IT, web designers, digital marketing companies, etc.) to launch campaigns on time and on budget.
• Digital Marketing Manager should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
• Confidently present campaign performance.
• Provide ongoing recommendations and thought leadership on the latest industry trends.
• Work to manage budgets including spending forecasts.
• Manage keyword builds and audits, campaign testing promotion execution, and daily bid optimization.
• Plan, oversee, and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Manage digital marketing budget.
• Oversee and coordinate social media marketing campaigns and day-to-day activities including developing relevant content to reach target clients, developing creative and content for campaigns (images, videos, and written).
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Design, build and maintain our social media presence.
• Optimize website and social media channels for SEO as well as usability.
• Review the trends and news of Digital Marketing Day in order to be aware of growth opportunities.
• Identify trends and insights, and optimize spend and performance based on the insights.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Increase Company’s online presence and maximize quality traffic to websites through search engine optimization and web analytics. Implement a system of reporting for web traffic analytics and advise Management on ways to increase traffic.