Job Description
Digital Media & Influencer Marketing Specialist
Digital Department | Pol Advertising Agency**
We are looking for a **detail-oriented, proactive, and data-driven Digital Media & Influencer Marketing Specialist** to join our Digital team at Pol Advertising Agency.
The ideal candidate will support the end-to-end execution of digital advertising and influencer marketing campaigns, from media planning and buying to campaign execution, influencer coordination, performance monitoring, and reporting.
Key Responsibilities
Digital Media Planning & Buying
- Plan, purchase, and execute digital media placements in line with media plans and campaign objectives.
- Coordinate with advertising platforms, media partners, and vendors.
- Review media rates and proposals, negotiate pricing, and secure competitive terms.
- Manage and regularly update media booking sheets and media lists, ensuring accurate placement execution.
- Monitor campaign performance and delivery throughout the campaign lifecycle.
- Prepare daily, weekly, and post-campaign reports, tracking and analyzing key performance indicators (KPIs).
Influencer Marketing
- Develop influencer lists and mapping based on campaign objectives, target audiences, and budgets.
- Identify, evaluate, and recommend suitable influencers based on audience demographics, engagement, content quality, and brand fit.
- Manage communication, negotiations, and coordination with influencers and talent management agencies.
- Collect rate cards, negotiate fees, and finalize collaborations.
- Coordinate campaign briefs, publishing schedules, content formats, and deliverables.
- Monitor content publication to ensure compliance with approved briefs and campaign timelines.
- Collect, validate, and analyze influencer insights and performance metrics to prepare campaign reports.
Campaign Coordination & Reporting
- Collaborate closely with Strategy, Creative, Content, and Account teams to ensure seamless campaign execution.
- Maintain accurate documentation of campaign activities, budgets, deliverables, and results.
- Organize campaign data and performance insights to support final reporting and future campaign planning.
Requirements & Qualifications
- Minimum 2 years of relevant experience** in Digital Media, Media Buying, or Influencer Marketing.
- Good understanding of Iran's digital advertising landscape and influencer marketing ecosystem.
- Proficiency in Excel and Google Sheets, including campaign tracking and data management.
- Ability to analyze campaign performance and report on relevant KPIs.
- Strong attention to detail, particularly regarding numbers, budgets, timelines, and deliverables.
- Excellent negotiation, communication, and relationship management skills.
- Strong organizational skills and the ability to manage multiple campaigns, partners, and deadlines simultaneously.
- Ability to work collaboratively across different agency teams.
- Good command of English.
Nice to Have
- Previous experience working at an advertising or digital marketing agency.
- Experience executing integrated 360° and digital marketing campaigns.
- Familiarity with performance marketing platforms, analytics tools, and reporting dashboards.
- Experience managing large-scale influencer marketing campaigns.
- Strong understanding of digital marketing metrics, including **Reach, Impressions, Engagement, Views, CTR, CPC, CPM, and Conversions**.
