digital marketing expert

Job Description

Job description and duties
Qualifying conditions:
Design a complete digital marketing strategy for the collection with a focus on measurable growth in brand awareness, market share and sales
Guiding and controlling the performance of advertising agencies (influencer marketing, PR, YouTube and other platforms) through the development of a professional brief, evaluation framework and ROI analysis.
Advanced analysis of digital data and transformation of data into actionable decisions
Monitoring competitors, analyzing the digital market and providing innovative proposals to create a sustainable competitive advantage in the online space
Planning, briefing and evaluating the performance of partner agencies in the field of influencer marketing, PR, YouTube and other outsourced channels.
Planning and supervising the production of visual and textual content (artwork, video, etc.) in line with the brand identity
Carrying out executive affairs in line with follow-ups related to costs and implementation of digital advertising programs
Effective communication and cooperation with other company units to achieve marketing goals