CRM Manager

Snapp Tehran

Posted Over a month ago

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Salary

Applicant Insights

Job Description

About Snapp:

Snapp is the pioneer provider of ride-hailing mobile solutions in Iran that connects smartphone owners in need of a ride to drivers who use their private cars to offer transportation services. We are ambitious, passionate, engaged, and excited about pushing the boundaries of the transportation industry to new frontiers and being the first choice of each user in Iran.

About the position:

We’re seeking a highly motivated and data-savvy CRM Manager to join our dynamic Driver Engagement team at Snapp, a leader in the ride-hailing industry. The CRM Manager will be the driving force behind our driver engagement and loyalty programs, leveraging CRM automation tools to foster long-term relationships with our drivers. The ideal candidate should be analytical and strategic and have a proven track record of utilizing CRM insights to drive initiatives that enhance user experience and retention.

Key Responsibilities:

Develop and implement strategies for driver retention and loyalty programs, ensuring consistent engagement and satisfaction.
Utilize CRM systems to automate marketing campaigns, communication workflows, and driver engagement funnels.
Analyze driver data and behavior to identify insights and opportunities for targeted campaigns and personalized communication.
Monitor and report on CRM campaign performance, providing actionable recommendations to improve effectiveness and ROI.
Lead the segmentation of the driver base to craft tailored messaging and promotions, aiming to enhance driver lifetime value.
Ensure CRM practices comply with data protection regulations.
Collaborate with cross-functional teams, including marketing, operations, and data science, to align CRM strategies with company objectives.
Stay updated with industry trends and best practices in CRM and apply them to improve the driver experience and brand loyalty.

Requirements

Bachelor's or Master's degree in Marketing, Business Administration, or any related field.
At least 4 years of experience in CRM management, preferably within the ride-hailing or transportation sector.
Proficient in CRM software and analytical tools, with the ability to transform data into actionable insights.
Demonstrated experience in the management of loyalty programs and customer engagement campaigns.
Excellent analytical and problem-solving skills with a strong attention to detail.
Exceptional communication and project management abilities.
Ability to work effectively in a fast-paced, team-oriented environment.
Adept at multitasking and prioritizing tasks to meet tight deadlines.
Fluent in English.

Employment Type