Job Overview:
We are seeking a talented and creative Copywriter to develop compelling and on-brand content for various marketing and advertising campaigns. The ideal candidate will have a passion for writing, a strong understanding of brand voice and tone, and experience with digital marketing best practices. The Copywriter will report to the Creative Director and work closely with cross-functional teams to achieve business objectives.
Job Description:
● Develop and write content calendar and copy for a variety of marketing and advertising materials, including product descriptions, website copy, email campaigns, social media posts, and advertisements.
● Ensure all copy is on-brand and aligned with brand voice and tone.
● Conduct research and interviews to gather information and insights for content development.
● Collaborate with cross-functional teams, including marketing, design, and web development, to ensure alignment and integration of messaging and content.
● Edit and proofread copy to ensure accuracy, clarity, and consistency.
● Stay up-to-date with industry trends and best practices to continuously improve the quality and effectiveness of content.
Requirements
● Ideal age range: 24 to 35 years old.
● Bachelor's degree in English Translation/Literature, Journalism, Communications, or a related field; Master's degree is preferred.
● More than three years of experience in copywriting roles, with experience in consumer packaged goods or health and care products industries preferred.
● Strong writing and communication skills, with the ability to write compelling and on-brand copy.
● Strong attention to detail, with the ability to proofread and edit copy for accuracy and clarity.
● Knowledge of digital marketing best practices and experience with SEO, keyword research, and content optimization.
● Ability to work effectively with cross-functional teams and external partners.
● Experience with content management systems, such as WordPress or Drupal, is a plus.
● Strong organizational and project management skills, with the ability to prioritize and manage multiple projects and deadlines.