Job Description
Description of duties:
• Defining and directing the brand strategy in line with the organization's overall goals
• Monitoring the implementation of brand identity (Brand Identity) in all related and product channels
• Brand team management, advertising and marketing communications
• Market analysis and consumer behavior to strengthen brand positioning
• Designing branding campaigns and measuring their effect (Brand KPIs)
• Close cooperation with the sales department, digital marketing and public relations
• Managing brand budgets and ensuring return on investment (ROI)
