Job Description
Job Summary:
As a B2B Marketing Specialist, you will manage marketing efforts for brand position and awareness. You are responsible for lead generation, website development, content creation, and sales collateral. In this position, you will collaborate with Management in executing the company’s B2B marketing strategy and programs (branding, lead generation, advertising/sponsorships, events, digital marketing) in order to support the company’s business objectives.
Responsibilities:
● Oversee marketing lead generation.
● Provide short and long-term market forecasts, reports, and trends to assist the business development and sales team in the acquisition of B2B clients.
● Perform industry and competitive analysis to inform the sales process and help to position and message.
● Perform ongoing tracking and reporting on B2B marketing initiatives.
● Create value propositions that communicate clearly to targeted audiences.