The account manager:
- Leads the agencies ideas presentation
- Ensuring the ideas remain faithful to the brief and that it is kept within the time frame and budget. The most important task in account management is to:
- Design the brief; a well-
targeted brief can be the making of a great campaign.
- While the work varies depending on the agency, account managers are normally responsible for client budgets, for managing the work of account executives and performing a range of related administrative functions.
Requirements
** experience in advertising companies**
Skills:
- Creating a portfolio of client accounts and monitoring the ongoing activities related to them.
- Managing, reviewing progress and delivering the client’s advertisement projects.
- Conducting meetings with the clients as well as informing them about the current work status of their projects.
- Establishing relationships with new clients and maintaining and nurturing business relationships with existing clients.
- Identifying accounts whose revenue may be shrinking so as to address any ‘at risk’ customers and reach out to these accounts to ensure they are retained.
- Monitoring work performance of colleagues and setting sales targets.
- Time management. - Planning and strategic knowledge.
- Proficient in MS office tools including Excel, Word, PowerPoint and Outlook.