Job Description

Purpose / Mission: Brand excellence at customer – Improve sell through at customer by implementing the best and most attractive brand and product presentation/visual merchandising in order to win the consumer Key tasks: To be performed in alignment with global and regional guidelines Functional: - Ensure best visual representation of the adidas Group and execute seasonal marketing focus at Point of Sale (POS) (SiS, shop-windows, adidas showrooms, POS material, events) - Give advice and information to retailers on the adidas brand, POS materials and products to support the marketing concepts and Brand Campaign - Use and control the usage of POS materials in retail - Provide feedback to Trade Marketing on efficiency and impact of activities at retail - Provide feedback to Sales on consumer insights, competitors activities, best/worst sellers, adidas product offer quality and availability - Brand excellence at customer - Improve sell through at customer by implementing the best and most attractive brand and product presentation/visual merchandising in order to win the consumer - To execute Visual Merchandising (VM) in store following VM guidelines - To train store staff in Visual merchandising and impart knowledge on product - Supervise local store set-up