Job Description
• Implement trade marketing plans for relevant channels and product categories to achieve defined business objectives
• Conduct market research on market trends, consumer behavior, competitor information, etc. and provide analysis as inputs to marketing plans
• Track monthly actual trade spend against sales and analyze return on investment of each trade activity. Accrue and track trade marketing expenses according to existing plans
• Implement trade marketing standardized processes, tools, administrative activities (including approvals), etc. for smooth execution of trade marketing activities
• Execute and track progress of above the line marketing campaigns and go-to-market activities, including in-store promotional initiatives
• Provide sales and trade spend analysis by channels, product categories, etc. Supervise feedback gathering from various sources on trade marketing plans effectiveness
• Work closely with internal stakeholders in the execution of trade marketing initiatives to ensure holistic integration of efforts to meet customers' needs
• Work closely with clients and vendors to ensure execution of trade marketing plans (e.g. merchandising/planograms, trade promotions, in-store execution, etc.)
• Planning for having stronger loyalty programs for elite traders at the level of the country,
• Meeting with regions sales team to understand distribution challenges and listening to see wider opportunities in supporting trade channels,
• Monitoring competitors plans , shelve prices , offers and new offers
• Watching over new entrances and their offers to the market; evaluating the positive and negative effects of it to the brands
• Having regular monthly local trips to the regions not less than 3 regions a month at the level of the country.