مدیر بازاریابی تجاری

Job Description

● Explore new opportunities from regular field visits and trade drives.
● Prepare market research report on a competitor, and customer activities (benchmarking and price tracking file) and data analysis to identify sales opportunities with promotional ideas and material.
● Monitor promotional trends and competitor actions by category, subcategory, and priority channels.
● Prepare monthly grid (monthly policies, targets, budgets, trade drives).
● Deploy initiatives, promotions, and POSMs, by brand/channels/SKU.
● Weekly market visits in the capital, and monthly market visits in provinces are necessary.
● Train the team with product and merchandising knowledge.
● Report on competition moves and provide suggested effective plans to react in the right direction.
● Develop projects to utilize potential growth in Speed's coverage area, across all distributor’s areas.