Job Description

The position is responsible to drive performance levels and achieve profit, volume and share targets for the company’s trading partners across all trading channels and fostering brand image/ reputation along with the Company’s values. • To formulate strategies to introduce products to the markets where there is no mature and profitable relationships are established with the major players and to create implementation plans through all relevant Distributors and submit to Regional Trade Manager and General Manager’s approval. • To drive sales performance levels and achieve profit, volume and share targets for all trading channels and take sole responsibility for developing an effective sales strategy for each of these channels. • To manage the strategic relationship with the customer including: o Trade marketing terms with the key account customer and management of the negotiation process. o Management of overheads and the advertising and promotion (A&P) budgets for the development of key customers. • Lead the formulation of annual customer sales and marketing plans for his area and be responsible for the effective implementation of the agreed plans that deliver profitable growth. • Performance Management: Monthly monitoring and evaluation of sales and all merchandising activities, product availability, customer satisfaction and to communicate results and plans to management on a monthly basis. • Liaising with the field sales and distribution teams to ensure that all sales delivery and distribution targets are met and that all promotional and Merchandizing activities are delivered on time and in full. • Closely liaise with the Inventory team to ensure adequate stock levels are maintained and recommend best possible forecast estimates for order placements. • Routinely review sales, market share and strategies of brand in portfolio including presentations to the operational teams. • Prepare annual budgets, expenditures, and business objectives and submit to the approval of General Manager & Regional Trade Manager. • Submit reports to General Manager & Regional Trade Manager on activities, promotional programs, competitive activities and overall business performance, regularly in a timely and efficient manner. • Maintain a record system to provide quick analysis of the business performance in a given area