Job Description

-Build and execute social media strategy through competitive research, platform determination, benchmarking, and messaging and audience identification -Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action -Set up and optimize company pages within each platform to increase the visibility of company’s social content -Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information -Collaborate with other departments (customer relations, sales) to manage reputation, identify key players and coordinate actions