-Build and execute social media strategy through competitive research, platform determination, benchmarking, and messaging and audience identification
-Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
-Set up and optimize company pages within each platform to increase the visibility of company’s social content
-Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
-Collaborate with other departments (customer relations, sales) to manage reputation, identify key players and coordinate actions
Requirements
-B.S. in Communications, Marketing, Business, New Media or Public Relations
-Proven working experience in social media marketing or as a digital media specialist
-Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
-Demonstrable social networking experience and social analytics tools knowledge
-Adequate knowledge of web development, CRO and SEO
-Knowledge of online marketing and good understanding of major marketing channels
-Positive attitude, detail and customer oriented with good multitasking and organizational ability
-Strong communication and team working skills
-Regular, committed and accountable
-Ability to time management