Job Description
• Work independently on all aspects of SEO, including research, strategy and implementation, to enhance organic search visibility for Final.ir and our other web properties, blogs and mobile sites. • Develop SEO best practices and strategy for web search, social media, viral marketing, local search, images and video for our various sites and blogs. • Work with internal Content teams to improve content, internal linking and site quality. Work with internal PR and Marketing Teams on off-page SEO to attract external links and citations through a variety of marketing efforts. • Consult with the Marketing Team to maximize SEO benefits when implementing our marketing initiatives. • Consult with the Content Team on page content to optimize our portfolio of keywords. • Monitor Google Webmaster Tools to identify site issues. Communicate with Content and Programming Teams to resolve issues. • Monitor, track and report on SEO performance and trends.
Requirements
• 2+ years experience developing and implementing SEO initiatives. • Experience in off page SEO, including social media marketing, public relations and viral marketing campaigns. • Understanding of local search. Experience claiming and editing local listings for major search engines (Google, Bing and Yahoo). Experience working with data aggregators and other local search sites a plus. Understanding of SEO for mobile sites and apps • Knowledge of advanced search operators, SEO tools and automated methods for site and page analysis, link analysis and website visibility, including Google and Bing Webmaster Tools, Google Analytics, Google Ad Words Keyword Planner, Moz, Microsoft Excel, page analyzers, citation and link research tools, etc. • High proficiency with Microsoft Excel formulas and functions, etc. • Knowledge of Google Analytics, Core metrics, Omniture and/or other web analytics software, and ability to employ strategies based on data collected from analytics. Core metrics experience a plus. • Excellent communication, project management and prioritization skills. • Self-motivated, detail oriented and able to prioritize daily work efficiently. • Demonstrate a proactive work ethic when managing numerous competing priorities in a fast-paced environment. • Proven ability to accommodate evolving responsibilities and last-minute changes. • Regular job attendance is required in accordance with a regular schedule established for the position by the supervisor.
