کارشناس ارشد بازاریابی عملکردی

Job Description

• Manage marketing campaigns across multiple channels, including search advertising, paid social networks, comparison listings, and outbound email campaigns.
• Conduct a thorough analysis of campaign performances, utilizing data-driven insights to identify areas for improvement and optimization (keyword mining, negative listing, campaign restructuring, and copy optimization).
• Maintain and test audience lists, target groups, and other targeting data in an account-based environment.
• Assist in the development and execution of A/B/n testing initiatives to improve campaign performances and overall ROI of the paid marketing investments.
• Stay up-to-date with industry trends and best practices in the tech advertising industry, bringing innovative ideas and strategies to the team.
• Work closely with external partners and vendors to ensure seamless execution of PPC campaigns.
• Contribute to the development and maintenance of PPC marketing frameworks and strategies.